Why Choice Market Is More Than Just a Brooklyn Coffee Spot
When you walk into Choice Market in Clinton Hill, you quickly realize this café means something special to locals. The inviting space, quality food, and a playlist that captures the neighborhood vibe set it apart. So, it’s fitting that indie hip‑hop star Kota the Friend showcased Choice Market in a short documentary to launch his latest work.
Kota the Friend’s Connection to Choice Market
Brooklyn native Kota the Friend grew up right in Clinton Hill. To coincide with the release of his PROTEA album and FLTBYS clothing line, he filmed a documentary at Choice Market. The location was an intentional choice for him.
“Choice Market is one of the first places I visit when returning to Clinton Hill,” Kota says in the documentary. “As soon as they asked for a favorite restaurant, I suggested Choice Market. The team is amazing, and the food never disappoints.”
That’s quite a commendation coming from an artist who writes about everyday Brooklyn life. Kota’s support proves once again how cafés like Choice Market are essential to the creative heart of the city.
Kota even featured photos taken at Choice Market on his NO RAP ON SUNDAY album cover.
What Sets Choice Market Apart

Operating since 2005, Choice Market delivers on its promise of fresh, local ingredients and homemade pastries, all in a cozy setting. People return for the excellent sandwiches, salads, and baked treats, all crafted with care and affordability in mind.
Beyond the menu, Choice Market offers a laid‑back, community‑centered spirit. The genuine atmosphere and friendly staff attract everyone from working professionals to local musicians—and you might just hear Kota’s songs being played, celebrating the neighborhood’s roots.
A Gathering Place in Clinton Hill
Choice Market isn’t about luxury, but it is about comfort. It’s where locals catch up over breakfast or lunch, and where artists like Kota draw inspiration. With homestyle meals, music, and community, it’s the kind of place that feels instantly familiar. Next time you’re in Clinton Hill, stop by, and you may find yourself returning again and again—just like Kota the Friend.








